Black Towels NZ - Luxury & Prima Ranges

Two weights of black towelling in one range — Luxury at 650 GSM for plush, front-of-house comfort, and Prima at 535 GSM for high-turnover practicality.

Both are crafted from 100% hand-picked cotton with the same construction and the same reactive-dyed black, so you can mix ranges across a property without a visible difference in colour. Choose the weight that suits the room, not a different product.

Which range do I need?

The heavier Luxury weight holds more water and gives a deeper pile underfoot and in hand. Prima dries faster and takes less energy through a commercial laundry cycle, which is why it tends to win on high-rotation floors and anywhere linen turns over daily.

Why black holds its colour

Black is the least forgiving colour in a commercial laundry — it shows every degree of fade. A reactive dyeing process bonds pigment deep into the fibre rather than leaving it sitting on the surface, so the tone stays deep and even through repeated washing rather than drifting toward grey at the hems and edges.

How they're made

The fabric is woven from ring-spun yarn — tightly twisted cotton fibres that give the towel its strength and its softness — on modern Airjet looms for an even, consistent texture. Double-stitched hems reinforce the edges against fraying, and a no-header design helps the towel hold its shape wash after wash.

Key advantages

• Two weights, one colour — specify Luxury and Prima across the same property with no colour mismatch
• Reactive dyeing — fade-resistant black that survives commercial wash cycles
• Ring-spun yarn — stronger, finer fibres for softness that lasts
• Airjet loom woven — even, high-quality texture with a refined finish
• Double-stitched hems — reinforced seams that resist fraying
• No-header design — retains shape and a polished appearance over time
• 100% hand-picked cotton — naturally soft and gentle against the skin

Trusted by

• 4–5 star hotels and resorts that need plush, colourfast towels built for long-term performance
• Day spas and salons where black hides product staining and holds a professional finish
• Motels, Airbnbs and serviced apartments balancing guest comfort against laundry cost and turnaround time
• Gyms, pools and wellness facilities where towels are laundered daily and need to dry fast